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Dubai will be transformed into the Capital of Gelato!

February 13th-15th at Burj Park, Downtown Dubai 2pm-midnight. 

Excitement is rapidly building as the Gelato World Tour prepares to come to the Middle East for the first time, after attracting almost 350,000 visitors in its first three stages in Rome, Valencia and Melbourne.  

Dubai will become the next capital of gelato, the nutritious and mouth-watering iced treat originating in Italy (its ancestor is the Arabic Sherbeth) with more than 100,000 shops devoted to it worldwide. The Gelato World Tour, organized by Carpigiani Gelato University and Sigep-Rimini Fiera, in collaboration with IFI and MEC3 and in association with Desita and Franchise Middle East, aims to bring the culture of fresh and high-quality artisan food to the global public.

The Gelato World Tour is delighted to partner with Emaar, the UAE's leading international property developers, who have provided sponsorship for a venue in the heart of Dubai; and with DGT LLC, supplying Sirma, a distributor of natural spring water across the Middle East, as the Official Water Sponsor. On February 13th - 15th, at Burj Park, in the prestigious Mohammed Bin Rashid Boulevard, the public is invited to enjoy what is sure to be a spectacular celebration, stretching from 2pm to midnight.

Entrance to the Gelato World Tour Village is completely free of charge. The public could enjoy free gelato-classes "From the fruit to the Sherbet", special workshops for children about the history of gelato from 12.000 B.C. to today, games and contests. It can also watch as the gelato is produced right in front of its eyes and taste it fresh by purchasing the Gelato Ticket on site over any of the three days (AED 60, it includes two cups of gelato and three samples). Within the Gelato Ticket, for the first time in the history of Middle East, the public becomes part of the jury and vote for the "World's Best Gelato". Each ticket holder, by voting, participates in the "Taste&Win" contest, and can win an Ipad Air (Apple).

Each ticket holder, by downloading MyGelato App and showing the qr code at the cash point, will get another free tasting!  With MyGelato App everybody can easily find the gelato shops near him/her, everywhere in the world, give and receive free gelatos and discover sweet news about the gelato world. MyGelato can be downloaded for free from the App Store and Google Play.

Buying a Gelato Ticket, the public will also support charity, as a percentage of ticket sales will be donated to the Dubai Cares, a charity which works tirelessly to provide 8 million children in 31 developing countries with access to quality primary education.

Below, the 16 gelato artisans that will compete in Dubai:
· Claudio Bearesi & Cesare Cellie - Bacio Gelato - Flavour: Pistacchio italiano con croccante di mandorla
· Hassan Elshaer - Cold Stick Gelato - Flavour: Chikoo, Sapodilla, Zapota
· Andrea Granville - Cone Street - Flavour: Royal Baklava
· Joselito Reyes - Cremolata - Flavour: Cremo Bueno
· Mohammad Halawa - Dairy More - Flavour: After Eight Cream Brule
· Ahmed Abdullatif - Dolci Desideri - Flavour: Rose Pistachio
· Murtaza Dadabhai & Mustanir Inayathussein - Fairy Delights - Flavour: Tanzanian coffee with coconut and cream caramel
· Massimiliano Neri - FLOR - Flavour: Black Forest
· Said Ben Amor - French Bakery - Flavour: Tahini
· Waheed Abul - Frutto Gelato - Flavour: Oreo Croquant Gelato
· Vijay Arora - Gelato Vinto - Flavour: Saffron Pista Gelato
· Nicolas Reincke & Chandra Raj - Gelato Divino - Flavour: Variegato Cassata and Base Ricotta
· Nazzareno Giolitti, Silvano Giolitti & Andrea Lucatoni Giolitti - Giolitti - Flavour: Pistacchio puro Sicilia
· Taysir Al Ghanem - Il Caffe Latino di Roma Gelateria Pasticceria - Flavour: Brown-bread gelato
· Amer Alsyouf - Kanafandi - Flavour: Mastaca with Pistachio Gelato
· Ismail AlZaben - PrimoGelato - Flavour: Arabian dates with Caramelized Walnuts

The final ranking will be based on the visitors', technical jury´s and participating gelato artisans' votes. In this way, specialists and visitors will judge together the proposals. The top three winners will represent the Middle East at the Gran Finale of the Gelato World Tour, on September 5-7, 2014 in Rimini.

President of the Technical Jury of this stage will be the Armani Hotel Dubai's Executive Chef: Emiliano Bernasconi. Bringing the Armani lifestyle philosophy to life through the hotel's food and beverage positioning has given Emiliano Bernasconi a unique opportunity to not only implement his own innovative ideas, but also to play an active role in the development of emerging culinary talent in the city.

In occasion of this cool event, two of the best culinary schools in the world, ICCA (International Centre for Culinary Arts Dubai) and Carpigiani Gelato University, are starting a new collaboration to spread the artisan gelato culture in the Middle East.

Everybody is invited at a FREE Open Day, on February 11th, at ICCA: Alice Vignoli, Carpigiani Master Trainer, will hold a professional mini gelato-class to celebrate the official launch of the collaboration (all the journalists are invited at the press conference: After the Gelato World Tour, some Gelato Base Courses are already planned in Dubai, that will become a centre of excellence for artisan gelato.

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