The scent and fragrance of popcorn in the form of Soft Serve!

soft serve consulting

Retail concept: Cinema chain; insertion of gelato in the snack kiosk; inexperienced operators; influx of customers in specific moments and rush hour (before the show, during the interval).

 

Cinema-moodboard

 

Target: all cinema users from children to adults.

 

cinema-disegno

 

Creative Idea/Food Design/Food Styling: it’s impossible to think about cinema without the smell and taste of popcorn! The creative idea starts from this inextricable link by creating a popcorn gelato, decorated with popcorns and served in special packages that recall those of the 1950s. A reference to tradition, but absolutely new and highly palatable. The package is handy and made with recycled paper.

 

 

6-circles-nozzle

 

 

The nozzle used is the 6 circles one. The color palette, consistent with the styling of the product, lends itself to the customization of the surrounding environment.

 

cinema-machine

 

The machine is a 191 Classic Star Total Only You customized with the colour Yellow.

 

191-Total-Only-You-Yellow